The main element of COOP HIMMELB(L)AU's design is a large, permeable hall with a sculptural roof and a double cone, which arises from the relation to the already existing central building. The hall is a marketplace for differentiated and constantly changing types of use and also an unmistakable symbol of the BMW Group. The interior topography allows for different room densities and flowing room divisions. The core of all buildings is the "Premiere" vehicle delivery zone. The customer lounges float above, offering a view of the event room and the BMW headquarters.